Uber Eats Japan wanted to announce that they were matching their prices to the brands in-store pricing, meaning huge discounts across all restaurants for the first time ever.
To communicate this, we utilised a 'magic word' used in Japan - 'Eh'
Depending on how it is delivered verbally 'Eh' can take on a myriad of emotions, confused, shocked, concerned, disappointed, happy, or extremely excited. It's a word like no other.
In a quirky campaign, we showed Japanese celebrity Akihiro kakuta go on an emotional rollercoaster as he discovers Uber Eats being ordered everywhere, to the excitement of discovering the incredible savings for himself.
To communicate this, we utilised a 'magic word' used in Japan - 'Eh'
Depending on how it is delivered verbally 'Eh' can take on a myriad of emotions, confused, shocked, concerned, disappointed, happy, or extremely excited. It's a word like no other.
In a quirky campaign, we showed Japanese celebrity Akihiro kakuta go on an emotional rollercoaster as he discovers Uber Eats being ordered everywhere, to the excitement of discovering the incredible savings for himself.
