Saving a diamond dinosaur
Zales, a beloved mall jewelry brand, enlisted us to help transform their business. To save this diamondsaur from extinction, we needed to shift their reputation from dated retailer to modern jeweler.
We launched a new brand platform OWN IT – celebrating owning your look and wearing whatever jewelry turns heads to make you feel like 24k gold, even if it’s silver.
A snapshot of how we progressed the visual world (RIP tulip moustache lady).
Our film shoot got us more than just the anthem spot. Here's what we made for our bridal specific piece.
