How do you keep Australia's oldest brand of sports bras relevant today? Boob balls. That's how.
The years 3rd most complained about ad in Australia...
Cannes 2019:
Bronze - Film - TV/cinema
Shortlist - Film - online film
Spikes Asia 2019:
Gold - Film craft
Gold - Production design
AWARD 2019:
Gold - TV commercial 30 seconds
Gold - Film best use of music
Gold - Film production design
Silver - Design weird and wonderful
Silver - Social media online film
Bronze - Film direction
Bronze - Branded entertainment
Webby's 2019:
Runner up - Video: Fashion and lifestyle
The hero film.
The cut downs were actually pretty cool too.
We made the balls for real! See the behind the scenes for a look into the craft of boob ball design.
The case study
A fashion shoot went along with it all.
The dream team behind the this weird AF job.
