After winning the Google account at Special Sydney, we were tasked to tell a human story about Google's AI offering, being mindful of the negative energy around the global shift towards AI.
With AI Mode now embedded in the search bar, the entire Google Search experience has been transformed from the inside out, letting you ask longer, more complex questions, engage in follow up conversations, and even search via live video. Essentially you now have access to Google’s AI model, Gemini, right inside the traditional Google Search experience.
With AI Mode now embedded in the search bar, the entire Google Search experience has been transformed from the inside out, letting you ask longer, more complex questions, engage in follow up conversations, and even search via live video. Essentially you now have access to Google’s AI model, Gemini, right inside the traditional Google Search experience.
The campaign intends to capture the power of what the new Google Search is capable of and ultimately show Aussies that, with a little help from AI Mode, they can spark more moments of human connection in their lives in a way that feels authentic and doesn't compete with human charm.
