Ally Bank was struggling to get its brand recognized.
So we leaned into the one thing that couldn’t possibly be mistaken for a competitor.
Our name.
So we leaned into the one thing that couldn’t possibly be mistaken for a competitor.
Our name.
The idea was simple.
Whether it's buying a house or a hotdog, money is involved in nearly everything we do in life. That's why no matter what we’re doing in it, we’re all better off with a (financial) ally.
Special kudos to the brilliant Daniel Mercadante whose commitment to authenticity meant every scene featured untrained actors who just happened to be living out the script we wrote. Even the proposal.
Ally Bank has been executing within this creative platform for the past 3 years and continues to do so.
One Show 2022
Shortlist
Shortlist
Our 'Ally words' turned up all over America at different moments over the past 4 years.
We created a bespoke ad for The New York Times’ special edition - ‘Year in Pictures’.
We disrupted the sea of large scale photography featuring moments from the past year with our one-off full page ad featuring a list of words referencing all the ways Ally customers spent their money this year.
We disrupted the sea of large scale photography featuring moments from the past year with our one-off full page ad featuring a list of words referencing all the ways Ally customers spent their money this year.
When later diving into harder working messaging, we did an entire Time Square subway station takeover to get across our features along with other films and content.
For New Years Eve we geared the work towards resolutions.
We took center stage at Time Square for the midnight ball drop getting millions of eyeballs.
We took center stage at Time Square for the midnight ball drop getting millions of eyeballs.
