America's old jewelry brand born from the mall was in desperate need of a brand overhaul. While our official brand launch is still in the works (watch this space), here are a few interim pieces we got out the door in the meantime taking on a new empowering tone more relevant to the everyday statement maker.
We started with a Zales X Prince partnership during the US open, followed by a holiday/bridal campaign. 
The new look continues to take shape and develop across the business as we work with them this year on a bigger and more exciting launch idea. 

*MORE TO COME!!!
US Open - Zales X Prince partnership zine:

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